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Matthew Potter

Matthew J. Potter, President of Valor Insurance & Valor Group

Matthew Potter is a Lehigh Valley native from Nazareth, PA where he currently resides with his lovely wife Erica Potter and his two beautiful daughters, Isabella and Abigail Potter. Matt is a Lafayette College alumni and former Division 1 athlete. Matt loves spending his free time with his family and his church where he serves on the board as an Elder and oversees and weekly community soup kitchen ministry.

Matt holds property, casualty, life, accident and health insurance licenses and has a proven track record with over a decade of service in both the public and private business sectors of the insurance industry. Matt has held leadership positions in Performance Management, Sales Management and Recruiting within Fortune 500 insurance companies and has also been the co-founder of multiple successful and award-winning start-ups.

Matt currently serves in the role(s) of President of the privately held insurance brokerage, Valor Insurance, as well as President of the privately held management services company, Valor Group Limited. In addition to overseeing the day to day operations of these respective companies, Matthew works directly with clients in need of business consulting services that include but are not limited to state and federal filings for the formation of Limited Liability Companies (LLCs), talent acquisition, business development, sales training, cash flow management and marketing strategy.


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